Mark is the CEO, Researcher & Strategist of Genesis Global Business Services a global-to-local research, consulting and strategy firm.
He co-creates, with his team of analysts and content specialists, business, consumer, trade and investment research and market intelligence for executives of today’s Experience Economy. This includes organizations such as Accenture, Deloitte, Dimension Data, Genesys, Harambee, IBM, Innovation Group, International Data Corporation (IDC), SoluGrowth, Servest, Tek Experts, Transcom, Webhelp and WNS Global Services.
Mark is also the Founding Partner of The World Source Marketplace for Global Business Services (GBS.World) a global marketplace that connects enables business buyers to select, setup and supervise outsourced business process services with suppliers in offshore/nearshore locations, backed by the latest research and analytics. He has presented as a strategist, researcher and futurist at many global conferences and events for organisations such as BPESA, Customer 360, Customer Experience World, CxOutsourcers, DAFZA, Deloitte, Dimension Data/NTT, GT&BSC, Genesys, IT Web, Luxury Marketing Council, SAP and WNS.
Mark has also directed the creation and production of over 40 commissioned and syndicated GBS/BPO/ITO qualitative surveys and quantitative reports, value propositions and country masterplans. This includes the 2023 GBS Voice of the Buyer Survey, 2023 Africa GBS Benchmarking & Market Survey, 2021 Europe, Africa and US BPO Marketplace Reports, and global reports for Finance & Accounting, Human Resource Management, Legal Services and Customer Experience Vertical Demand in Banking, Insurance, Retail, Telecoms.
In addition to his background in research and media, Mark has extensive experience and qualifications in journalism, digital and content marketing and mass media communications. He is a published author of a children’s book, with a fictional series currently under review.
