Shannon Burch is the Vice President, Experience at Neo Financial, bringing over 25 years of executive leadership experience garnered from global financial institutions such as Scotiabank and CIBC. For the past three years, Shannon has spearheaded Neo Financial’s mission to redefine the banking experience for Canadians, disrupting traditional norms and setting new standards in customer-centricity.
With a proven track record in leadership, human capital design, operational excellence, and cost optimization, Shannon is a driving force behind Neo Financial’s innovative approach to customer experience. Throughout her career, she has cultivated expertise in designing optimal customer journeys that prioritize efficiency and satisfaction. Shannon’s philosophy emphasizes the importance of grounding customer experience excellence in efficiency, employee and customer satisfaction, and long-term profitability.
As a visionary leader, Shannon is dedicated to leveraging the ideal mix of technology and human interaction to create seamless and personalized experiences for Neo Financial’s customers. Her commitment to delivering exceptional service while optimizing operational efficiency has positioned Neo Financial as a leader in the fintech landscape.
Shannon was inducted, as part of the inaugural class, to the CCW Women Hall of Fame in 2021 for her contribution to the customer experience industry. Shannon has a degree in Economics and a MBA. Shannon loves to spend time with family and friends while also contributing time outside of work to causes she is passionate about such as the Humane Society, Alzehiemers and Female Hockey.
